Move your business forward faster with E-commerce
Published October 12, 2017 by Rush Hour
E-commerce can really propel a business forward. Websites technically have no geographic boundaries, and there are no limits to the number of people who can “visit” the store. But it’s not as simple as putting up your items for sale online. Here are some factors that will affect the success of your E-commerce efforts.
Search Engine Optimization
Search Engine Optimization or SEO may not seem en vogue anymore. But according to the 2017 e-commerce report by Wolfgang Digital, SEO is still an incredibly effective means to help you achieve your business goals. According to the report, Organic traffic from Google got an incredible 48% conversion rate.
Site Speed
Getting people to your website is just half the battle. Once people visit your website, one of the first things they expect is fast loading times. For your e-commerce storefront, every second matters. According to Amazon, all it takes is a millisecond to result in a 1% decrease in sales. 65% of consumers will only give you three seconds before they abandon your website. A reduction of 1.6 seconds to average load time would provide you with a 10% increase to annual revenue growth.]
Mobile
Another thing to consider is that nowadays, most people visit websites using different devices. It is key to optimize your e-commerce website for all devices. 75% or smartphone users abandon websites that are not mobile optimized. According to the 2017 e-commerce report by Wolfgang Digital, websites with more mobile and tablet pageviews also grew revenue faster.
Stickiness
Your website should also be ‘sticky’. In other words, people must want to stay and look around. Wolfgang Digital’s 2017 e-commerce report found stickiness to have the strongest correlation with conversion rates. (60%) A 16% increase in time on site led to a 10% increase in conversion rates. Pages per session also had a positive effect on revenue growth.
User Experience
Sure, people can get to your website through their searches, and it loads fast and has everything it needs for your potential customers to stay. But to make money, you need to sell. And for people to be able to buy, the purchase process must be clear and easy. This is where User Experience (UX) research and design come in. More than three fourths of people (76%) say that ease of use is the most important attribute of a website. But it’s not just good for your customers, it’s also a worthy investment as it has been found that every $1 invested in UX can bring from $2 to as much as $100 in return.
Site Features
And of course, aside from everything that happens in your website, there are also offline considerations to consider to complete the sale. First, your product has to reach your customer. Customers appreciate Shipping options, preferably free. And in case of a wrong or defective product, free returns too. For your business to earn, your customers need to be able to pay. Make it as easy for them as possible by providing a host of payment options.
Rush Hour Can Help Your Business Move Forward Faster
While it may seem daunting, making sure that your e-commerce efforts are well executed will help propel your business to new heights. From SEO, to Website Performance Optimization, and full-featured E-commerce storefronts, Rush Hour provides tried and tested ecommerce services and solutions for businesses of all sizes. Contact us today for more information.
Sources:
https://moz.com/blog/ecommerce-benchmark-kpi-study-2017
https://www.dtelepathy.com/blog/business/the-roi-of-ux-convert-the-skeptics-with-this-infographic
http://t3n.de/news/e-commerce-erstellst-perfekte-444548/produktseite-e-commerce-2/
https://martech.zone/e-commerce-consumer-behavior/
https://www.wolfgangdigital.com/blog/e-commerce-kpi-benchmarks-study-2017/