We believe that when it comes to web sites or web applications faster is almost always better.
People don't like to wait, especially online. If a site takes too long to load, visitors simply leave and often don't come back. 'Slow' is the biggest frustration on the web.
The benefits of "fast" websites go way beyond just user frustration, below are some other more "compelling" benefits of having a performance optimized website.
Improved User Experience
Your site's visitors will return more often and will most likely do more on your website.
Speed and performance increases of websites and online storefronts result in increased ad impressions/clicks, more sign-ups and a rise in completed orders.
Lower Operational Costs
Optimized sites require less server capacity and bandwidth, which allows site owners to cut costs in these areas.
Better Search Engine Ranking
Google takes site performance and speed into consideration when ranking websites. Better speed and performance means higher SERP positions, lower Adwords CPCs and more pages indexed.
Better Prepared to Withstand Big Traffic Spikes
Reduce the risk of your site being extremely slow or even "down" during big traffic spikes - and realize the revenue from the traffic rather than waste it.
How Rush Hour can help to optimize the performance of your website:
Audit and Review
Rush Hour can perform a thorough and detailed audit and/or review of your web site or web application.
We will then provide you with a detailed report of what exactly is affecting your website's performance. Our reviews cover various aspects of the site such as code compliance, UI / presentation layer, business layer, database layer and infrastructure layer.
Based on the results of our audit and review of your website, Rush Hour will provide you with recommendations on how to address any issues that are discovered.
Our recommendations will be detailed and will explain the potential benefit of each recommendation.
More importantly, Rush Hour will also provide detailed information and instructions to on how exactly to implement proposed performance enhancements.
Customers who do not have the staff or expertise to implement the web site performance optimization recommendations can outsource these tasks to Rush Hour.
For those instances that require improvements of your site's hosting infrastructure, Rush Hour can also provide its clients with web hosting solutions that take web site performance optimization into consideration.